David Kelley talks of human centered design and how todays designs are further and further becomming more about futuristic concepts than centered around humans...
He focuses on how designs should be thought of hand in hand with the people and purpose in mind, creating a product for a person and his or her own sole purpose.
He believes that this is the direction design should be heading in so that users and consumers have ultimate control over concepts and design and that the most important factor is the the ultimate and final control will come down to the user.
Working with Prada the experience in this clip is very obvious how the small detail of keeping the user in control can greatly change the quite normal experience of shopping in a retail outlet. Screens that show how dresses look, and opaque screens that are delayed to change with user options and LCD screens is a great way to improve the experience of shopping by improving or increasing the level of control the consumer has, and therefore creating a greater shopping experience.
Spyfish is another example presented, where humans being at the center of design have formed this piece of equipment that could potentially have turned out baron and cold into a truley almost commercial and user friendly item. Although still serving its functions the ideas of absolute control keep it within the bounds and enjoyable human design.
David Kelley's theories and practises of keeping humans at the center of design makes a guarentee that the final product followed by these guidelines will be practical and user friendly, because of course most designs are meant to be used by humans anyway...
