Yves Behar believes in a strong relationship between a product and user, he believes each individual product should have it's own story, and how he represents this through his simple and basic designs, of functionality and fluidity is why he is one of the worlds most celebrated designers.
Behar speaks of the bonds between storytelling and fluidity and encourages young designers to be different and unique, celebrate individuality's as design is one of the few industries where being a minority/different can be the greatest advantage. Where the worlds of technology, culture and commerce can merge with a physical entity.
Behar speaks of how form and functionality should be discovered through fluidity and human experience rather than creating forms that represent a specific designs or signatures, the bond between people, products and problems should be met with a holistic approach, from the inside out and be the most practical in its form rather than following technological, cultural or social trends, this can be seen in his design for the Jawbone bluetooth headset, where the technology is only mediocre but the design is brought to life with the practicality of the voice feature.
The connection between products and people is the most important feature, and this cannot be achieved through the uses of modern technology, formed lines or signature curves, the bond can only be created practically with usability features and a beyond aesthetic bond, looking past dimensions and looking into the relationship it creates with it's user.
IMAGE: www.kanyeunivercity.com
VIDEO: www.youtube.com/watch?v=QGn8F4j6pH8
